Choice
A 40-second product demo for Choice, showcasing their full range of restaurant technology services through a detailed illustrated system.
Year:
2026
Timeframe:
3 weeks
Tools:
After Effects, Figma, KlingAI
Category:
B2B SaaS
Overview
Refreshing the way Choice communicates
Choice is a European company providing technology solutions for restaurants, from custom apps and ordering systems to delivery infrastructure. I created a 40-second demo to present their ecosystem in a clearer and more engaging way. I worked closely with the Marketing Lead throughout the project, developing ideas, storyboarding, refining the visual direction, and taking the project through design, animation, and sound design.
Problem
Choice needed a fresh way to communicate the wide range of services they offer. Their existing demos felt dated and visually underdeveloped, making it difficult to present the product ecosystem in a compelling way. Since the project had to represent a real commercial product, the visual direction was developed through close collaboration and regular feedback with the marketing team.
Solution
I developed a detailed illustrated narrative that connects Choice's different services into one coherent visual journey. After storyboarding and developing the core ideas, I refined the design together with the client before moving into animation and sound design. Once the English version was approved, I also adapted the entire video for the Czech market. The result was well received by the team and led to further projects with Choice.
